South American Plastic Surgery Business & Plastic Surgery Immersion Course 2020
€30.00
The plastic surgery marketing course offers 39 business talks from surgeons and marketers on building a clinic brand, generating qualified leads and running a profitable aesthetic practice.
- SEO, websites, Instagram, influencers & inbound content
- Lead scoring, sales process, CRM, email & remarketing
- Surgery-centre management, franchise models & patient psychology
- Instant access · unlimited access in time
Grow an aesthetic surgery practice beyond the operating room
The plastic surgery marketing course brings together surgeons and digital specialists from across Latin America and beyond — Alfredo Hoyos, Charles Randquist, Jaume Masià, Wilson F. Parada and many more — to explain search ranking, Instagram growth, influencer partnerships, lead handling, CRM, remarketing, analytics, clinic operations and difficult-patient psychology.
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39recorded lectures
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9.07 GBvideo content
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2020course edition
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Unlimitedcourse access
The programme
Brand, reputation & personal story
Established surgeons describe how they built international recognition, from developing a signature technique to running a clinic with a global patient base. Talks on presenting yourself on camera and academic authority show how credibility is earned online.
Social media & influencer strategy
Speakers debate whether engagement, leads or follower counts matter most, how before-and-after photos should be sourced and where giveaways cross ethical lines. Separate sessions cover influencer collaborations, surgeons as influencers and practical rules for Instagram engagement.
Search, websites & analytics in the plastic surgery marketing course
An SEO primer explains how to position a clinic brand in search results. Further lectures address dynamic websites, inbound content, performance metrics and software for tracking your own channels against competitors.
Leads, sales & automation
Lead scoring, turning price enquiries into consultations and building a sales process that converts patients into promoters are tackled in turn. Email marketing, CRM software, automated follow-up and remarketing ads close the loop on lost enquiries.
Clinic operations & business models
Talks examine running an ambulatory surgery centre, private-practice customer service, strategic planning and a franchise model for plastic surgery clinics. Others look at medical-device innovation, apps, virtual reality, 3D printing and global educational and microsurgery networks.
Patient psychology
A dedicated lecture discusses managing difficult patients and understanding the motivations behind their behaviour. It complements the commercial sessions with the interpersonal side of aesthetic practice.
Who it’s for
- Plastic and facial plastic surgeons launch or scale a private aesthetic practice
- Aesthetic physicians and dermatologists attract and convert patients online
- Clinic directors and med-spa owners organise sales, CRM and customer service
- Practice marketers adapt digital campaigns to the rules of medical advertising
The consult
Does this course teach surgical technique?
No — the focus is entirely on the business side: marketing, sales, branding, management and patient relations.
Is the 2020 content still relevant to current platforms?
The strategic principles of branding, lead management and analytics remain useful, but platform features and algorithms have changed since 2020, so check tactics against today’s tools and local advertising rules.
Which language are the lectures delivered in?
Language is not specified. Given the largely Latin American faculty, some talks may be in Spanish or Portuguese, so confirm this suits you before purchasing.
Are all the lecture topics fully titled?
Almost all are; one file is labelled only “Loop Fees” without a speaker or description.
Is access immediate?
Yes, the 39 lectures become available the moment payment is processed, with no expiry on viewing.
Do I get CME credit or a certificate?
No. Derma Academy provides the course files only — no CME or CE credits, MOC points or certificates of completion are included.
The spec label
| Format | Video lectures — 39 talks, 9.07 GB |
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| Listed duration | Not stated; 2020 immersion course |
| Faculty | Alfredo Hoyos · Charles Randquist · Jaume Masià · Wilson F. Parada · others |
| Level | All levels, from new practices to established clinics |
| Topics | SEO · Instagram · influencers · CRM · remarketing · analytics · clinic management |
| Training models | Recorded lectures and case discussions |
| Discipline | Plastic Surgery · Practice Growth |
| Delivery | Instant access · unlimited access in time |
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